Agreed, it looks like your average high-end compact with a somewhat interesting design. I suppose if you just can't afford the $1200 pricetag of the X100, the $600 X10 could be a decent option, but what really has me disappointed is,
a) The sensor size, it still seems a bit small
b) The optical viewfinder (doesn't overlay any shooting info, but hopefully it's still a bit better than the one of your average compact)
Also, they replaced some of the controls that made the X100 unique, such as the shutter speed dial. It now just has a mode dial, which gives it a somewhat "consumer-ish" look. Also, why could they put a zoom lens into it? I'm pretty sure that the target audience of this camera was hoping for a high-quality 35mm prime.
Anyways, I'd still take this camera over something like a P7100 or G12, but it still lacks lots of features that made the X100 so unique. Oh well, I guess compromises have to be made to keep the price down, but I still don't see why Fuji put in a zoom lens.
Gear: 7 Nikon Nikkor AI-S and AF-S lenses, SB-700 flash, Nikon D7000, Nikon FM, variety of accessories
"There are no rules for good photographs, there are only good photographs."
- Ansel Adams