Question regarding my pitch letter to agencies

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Question regarding my pitch letter to agencies

Postby Olly » Tue Mar 20, 2012 2:40 pm

Hey guys,

I'm curently composing a pitch letter which I'm going to send out to a number of PR agencies here in London.

The aim is to get on their books as a freelance photographer to hopefully be considered each time a client photo assignment comes up.

My question is, would you include your half and full-day rates on the letter/email?
I was going to add a lower price for the intial assignment, with an increase to my full rate for subsequent shoots.

Others I've spoken to have suggested leaving this out until the agency itself enquires.

What would you suggest?

Many thanks.

Re: Question regarding my pitch letter to agencies

Postby usernametaken » Wed Mar 21, 2012 7:39 am

The less hoops you make someone jump through the better.
The agency has photographer X, whose rate they know; and photographer Y whose rate they don't know. All things being equal will they give the work to X (who is a known) or will they spend extra time contacting Y to find out her rates before deciding. People want an easy life so make it as easy as possible for them to pick you by including all the necessary information.
Dan Marchant
I am learning photo graphee - see the results at
Posts: 94
Joined: Tue Sep 13, 2011 10:52 am

Re: Question regarding my pitch letter to agencies

Postby Olly » Sat Mar 24, 2012 9:16 pm

Yeah that's what I was thinking initially - give them all the information they need upfront.

Thanks for your input.

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