I teach cost accounting at the college level It has made me much more aware of, well, how manufacturers price their wares. Since the Oly 510 was introduced the two kit lens model has dropped from like $ 899 USD to $650!
As with any electronic item like computers, the component cost comes down over time (laptops today under $1,000 used to be over #$2,000) but the Oly 510 has only been out a year. What markup did OLY have in the camer at 899, what markup for Oly, much less for the retailer, is there now at $650 USD? I would say not much markup for Oly or the retailer. Nikon D40x and Canon XTi kits with two lenses
are stacked five feet high at our Costco for $799-850 USD. Gordon
has to be correct in that Nikon Canon Oly have forgone markup on the entry level D 40.x. XTi, 410 510 in the hopes that it will stimulate lens sales. And now Canon and Oly are offering lens rebates, I even got a large newsppaer insert just about Canon rebates, who would have thought a DSLR, especially the ones over $1,000, would be a mainstream item to the point of competing with the dept store Sunday newspaper inserts?
Gordon I must say I have learned more about digital camers in general watching your videos than in all the manuals and mags I have read. And frankly I got out my first Oly 2100 UZ and am amazed at its features, including anti shake, something my SP 500 UZ does not have. And it takes great pictures! I don't seem to have a low light problem but shutter lag is oh so obvious esp when posing folks in front of the camera.